Lets regard grey scale ebook readers as a temporary state of technology - Model-T Fords, if you like. before the Model-T a car was an expensive toy. If you wanted to go any distance or to deliver coal, you got the horse out. Then something genuinely functional, reliable and affordable came along.
So the Kindle et al are model-T Fords. Real people buy them and read full-length books on them.
But what's the future? There was money in Model-Ts, for sure, but now we have Mac trucks and Ferraris and Minis. Some manufacturers tried to keep selling old technology (British Leyland?) and went bust.
The web site at http://vimeo.com/24954073 shows some of what whatever comes next can do using the epub3 standard.
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